Jason Britton, CEO of Reflection Analytics joins Mike Langford to discuss the transformative power of values-based investing. They explore how financial advisors can help clients align their investment portfolios with their personal values, moving beyond traditional metrics of financial success. The conversation delves into the evolution of financial advice, the importance of understanding client values, and the challenges of navigating polarized discussions around investment choices. Jason emphasizes the need for genuine discovery in client conversations and the role of behavioral economics in understanding client motivations.

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Key Takeaways From This Episode

Advisors should help clients align portfolios with their values.
Finance has evolved from a means to an end to a complex system.
Values-based investing is about real-time decision-making.
Discovery is key in understanding client motivations.
Advisors must leave their politics at the door.
Clients care about preserving the earth, regardless of political views.
It's essential to provide clients with investment options that reflect their values.
Finance is a social science, not just a hard science.
Understanding what clients own is crucial for values alignment.
Navigating values discussions requires sensitivity and openness. There is no such thing as perfection in business.
Consistency and alignment are key in investment.
Corporations should aim to create public good.
The free market is influenced by government intervention.
Subsidies are necessary for public infrastructure projects.
Transitioning to renewable energy requires collective action.
Wealth is created by providing value to society.
Corporations and society must work together for mutual benefit.
Personal values should guide investment decisions.
AI has both positive and negative implications for society.

Resources Mentioned In This Episode:

Reflection Analytics - A scalable values-based investing analysis engine that ensures asset managers, advisors and asset owners are accessing solutions that truly reflect their values and mandates.
Reflection Asset Management - A boutique wealth and asset management firm specializing in thematic investing.
Rural Electrification Act - The Rural Electrification Act of 1936 was a U.S. federal law that provided funding and support to bring electricity to rural areas, improving infrastructure and living standards in underserved communities.

Chapters

00:00 Introduction to Values-Based Investing

02:51 The Evolution of Financial Advice

09:22 Defining Values in Investing

15:11 The Importance of Discovery in Client Conversations

20:38 Navigating Polarization in Values Discussions

27:10 The Complexity of Values-Based Investing

29:02 The Pursuit of Consistency Over Perfection

30:53 The Role of Corporations in Society

32:42 The Myth of a Free Market

34:37 Subsidies and Public Good

36:33 The Value of Innovation and Risk

38:30 Wealth Creation and Shared Value

40:54 The Interdependence of Corporations and Society

42:47 Personal Values in Investment Decisions

44:40 The Future of Values-Based Investing

46:38 Engaging Clients in Financial Conversations

50:55 The Dual Nature of AI and Technology